Our #MVPtoVIP series celebrates the inspirational journeys of some of the fantastic founders in our Farillio network. This time, we're chatting to James Keal and Sam Lester, founders of Inktrap. Get to know them better below...
Tell us about your business and the problem it solves
We help ambitious startups and established companies to design, build and refine their websites and apps. We pride ourselves on our collaborative process, supportive environment and pragmatic approach.
Design’s all about problem solving – so that’s what we do for our clients, helping them convert their ideas into tangible products.
What inspired you to launch Inktrap?
We founded Inktrap as soon as we finished university in the summer of 2013. The jobs market wasn’t great for graduates at the time so, instead of spending years as junior designers at agencies, we just cut to the chase and started our own! We wanted control over the type of work that we did and how that work would be delivered.
What do you feel is the most challenging aspect of being a business owner?
Not having enough time for everything. Often you can see all the things that need doing but don’t have the time to work on them all. This is why you need to prioritise and focus on tasks that have the biggest impact in order to work efficiently.
What does success look like for you?
Seeing a product we’ve helped design going live and helping real users. Even if it’s a redesigned menu bar that saves people a few seconds every time they’re on the site, it’s still a very good feeling.
There’s a lot of debate about why not enough women are launching their own businesses. What are your views on this?
This is particularly true with technical founders of startups. As an industry, digital agencies need to learn from other sectors (like teaching for example) who have a disproportionately high number of successful female entrepreneurs.
Additional promotion and championing of female business role models would, of course, be a good thing, but the effect of this will take time to trickle down and start affecting the statistics.
What are you using Farillio for?
Drafting the documents we require… and in every other conceivable way to test the platform and see how we can work with Farillio to improve the design!
What’s the most important piece of legal advice you’ve ever needed?
Getting our work contract drafted by a professional solicitor so we can rest assured that it’s legally bulletproof. We use this as a basis for every work contract we’ve ever signed.
What’s the next piece of legal advice you predict you’ll need?
Probably to get our work contracts checked again, along with getting our internal policies looked over to make sure they’re still suitable now our team has grown in size.
And if you found this startup story inspiring, check out the rest of the Farillio blog to discover more!