This is our most popular video of the many 100s that we’ve made in support of small businesses since we launched Farillio. In so many ways, it is our entire raison d’etre.
Whether you’re just starting a business, or running it in those scrappy, scary early stages, or engineering a vital or opportunistic change (that loathsome ‘pivot’ word that we all keep hearing about), or battling to keep valued colleagues in jobs, ensure money’s coming in and customers stay loyal, being in business takes immense guts and courage.
It sounds like such a trite statement, but it’s actually the truest one of all: you don’t need to be starting out to know the very real fear of keeping going and what it takes to achieve that in hard times. That’s a fear that so many of us feel, however long we’ve been in business.
After all, as managers, as decision-makers, we’re the ones expected to know the answers, right? To fix the problems. To have the hard conversations when others can’t or won’t. And to go home every night tired and beat and yet still get up the next day and keep fighting, keep smiling, keep keeping the lights on.
The video below, ‘Brave’, was first launched by us in 2019 in support and celebration of our startup community, who were experiencing a whole new life and career challenge, many of them late in their careers, and with this challenge, a real sense of loneliness, isolation and often self-doubt.
After the year we’ve all just had, we decided to re-release ‘Brave’, for all those new founders of businesses, the ones that have been dreaming of doing this, for sure…
…but also for every one of those founders who’s had no choice but to self-support and self-start, because there is no other employment opportunity, …
…and absolutely for all those business owners and managers who have battled through 2020 to keep their businesses on track, changing them, changing themselves, and showing the courage and strength of character, in spite of real adversity, that is what makes Britain’s small businesses so very special.
You are all incredible. Brave and inspiring, our often quietest heroes who yet make the biggest impact in everyday lives. To us you are not quiet and neither are you invisible. We hear you every day when you reach out to us for support and to share ideas. We go home changed by your stories and struggles, your plans and your immense value to so many who depend on you.
And we shape our own future around the change that you make in us; so we can aim always to serve you with what you most need.
We hope you like seeing ‘Brave’ again, or even for the first time.
Please know that you are far from alone.
#LetsGetYouToBrave #BeMightyAlways #GoFarFast
You can’t sleep.
You’ve been obsessing about this dream for so long. It feels so real. So raw. So vital…
And it’s become a part of you. Pumping through your veins like a drum beat you can’t drown out.
Filling you with an energy, with an adrenalin that pulses through you like a million light bulbs blazing your journey ahead, pulling you forwards…
…into the unknown.
And it’s all you can see. Bright dots blotting out everything else.
A new canvas.
An untrodden trail.
And nothing else compares to it.
Because you don’t belong anywhere else. Slave to someone else’s rhythm.
Living someone else’s dream.
That isn’t what dreams are made of.
That’s not your dream.
Isn’t it time it was your time?
But by 3am, you’re beat.
Can’t shut out those doubts telling you you’re not ready.
You’re not strong enough.
You’re not one of the few.
Look at all those who tried that path ahead of you.
They’re smarter. Cooler. Better. Stronger.
Who are you kidding? Whatever made you think you were different?
That’s the swansong of those who give in and listen right about now.
But are you going to listen?
Did you really spend all that time shooting for the stars,
seeing something different,
wanting something new,
believing there’s a new way,
a better way - your way –
only to waste it by ducking out now?
Not you. Not now. Not this time.
See the truth that is you and the passion that drives you.
Fear is good.
Fear means you understand the cost of giving it up and never reaching far enough.
And how much that cost will hurt.
Look into your own eyes and celebrate a new strength. A stronger resolve.
Over the sound of all the chaos, hear it.
That escalating glimmer of hope.
That knowledge that tells you, you are ready. You are enough.
And suddenly you’re not just one person any more.
You’re a tide of people storming the beaches, following your charge,
You’re a community, a platform, a springboard to a future that is simpler, better, together.
You’re a solution to further the dreams of others.
A source of inspiration.
Friends in times of need.
The answer that you wanted yourself, when it was too dark to see.
And so the spark alights.
And now it’s your torch that lights the way for others like you,
Those still dreaming at 1am,
Those still battling at 3.
And you start a chain reaction that blazes across the void of your self-doubt and obliterates the way back.
For now, there is only ‘forward’.
And here’s where the true challenge starts.
You thought you’d got over the hardest bit?
Realising you can do it is the easy bit.
Keeping going’s where the real proof of your true mettle lies.
The path ahead is uphill and rocky.
And it won’t be easy.
And you won’t get everything perfect first time…
… Some days, nothing’s gonna work out.
…But you know what?
If you’re not failing at all, you’re not being creative enough…
See the knockbacks as an opportunity.
Try something new.
Push a little harder.
And build your own door. Your own bridge. Your own hot air balloon.
The biggest risk you ever take is in backing yourself.
And you’re doing that already.
You’ve got this.
And we’ve got your back.
All you need is to be brave.
Let’s get you to brave.