Dear Farillio Expert: What's the best channel to launch my photography business? Katy Howell of Immediate Future explains how to choose the best channel to reach your customers.

5 min read

Tuesday 13 Apr 21

Dear Farillio member,

On 26th March 2021, you asked our brilliant expert Katy Howell on the Go Far Fast Show:

“What’s the best channel for me to launch my photography business?”

And Katy said:

Be mighty always, Farillio


“It depends on who you sell to. If you sell corporate photography it might be that Instagram is not the place for you. Or it may be where your business customers actually are. It's very tempting to say Instagram, but Instagram is where people put photographs – is it where they look for photographers? Is that the place you need to be? I would urge you to go back and look at where your customers are. This is the process I would follow; where are my customers? What are their triggers and motivations for booking a professional photographer? What are their motivations for buying professional photography? Maybe it's weddings, in which case Instagram might be the place for you because that's where people research their weddings. If it's corporate, it might be that you're looking at Facebook or LinkedIn. If it's video, it might go one step further with people wanting to create video content for their businesses. It really just depends on who you're selling to. Instead of thinking about which is the best channel to show off my work, what you need to do is think which is the best channel to will reach the people who are motivated to buy my work.”

Ask your question:

If you have any questions that you'd like us to ask in a future Go Far Fast Show, send us a DM on Twitter or on LinkedIn. We'd love to hear from you!

Want more from Katy?

You can also find Katy’s answers to other questions being asked by you and your community in our Dear Farillio Expert section on our blog site, and Katy’s great guidance on social media here.

Please note: The contents of this blog are not tailored business advice or legal advice. This is guidance and information, which we do our best to keep current, relevant and helpful. If you need business or legal advice, please use our Speak To An Adviser service or you can get in touch via our LiveChat.

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