Dear Farillio member,
On 16th March 2021, you asked our fabulous expert Louis Grenier on the Go Far Fast Show:
“I have no idea how to go about creating a marketing plan and Google is just sending me down rabbit holes to places where people seem to assume I know so much more than I do. I just want something simple – what’s your advice?”
And Louis said:
Be mighty always, Farillio
“There's a great book written by Allan Dib called The 1-Page Marketing Plan. I'm a big fan of one-pagers! If you're not able to summarise anything on one page, you haven't simplified it enough and people are not going to remember it. It's a great book and it follows a very simple funnel. It's in three parts. The first part is about your audience; who they are and the psychographic, why they buy and the channels where they hang out. The last two parts are basically the six steps of a traditional funnel from attracting, to nurturing, to converting, to closing and after that. I've used that strategy, that plan and that framework for many scenarios in big companies and small companies. Every time you can summarise things. Even if you're a big company, if you're not able to summarise things in this way then it means you don't really understand what you're doing. It means you're focusing on too many things at once.”
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