Dear Farillio member,
On 16th March 2021, you asked our amazing expert Louis Grenier on the Go Far Fast Show:
“What really makes a business stand out? Do you have to spend loads before you can?”
And Louis said:
Be mighty always, Farillio
“You don't have to spend loads, but you have to take risks and you need to feel like you're taking risks. Although the only risky thing, out there where there is so much clutter, is to not take any risks. The risky thing is to stay in obscurity, do what everyone else is doing, and follow what every direct competitor is doing. That's the actual risk. You need to feel butterflies in your stomach when you see that marketing campaign and you need to take risks. What makes a business stand out is the intersection of being the only solution for a specific market in a specific category that does that specific thing. Meaning that you offer a specific value. I hate that word value, so let me just describe it. I mean you help them reach a goal better or solve a pain, that's basically what it is. That's when standing out really happens. It needs to be congruent, meaning you can't leave everything out there just because it's already there. You need to ensure that every part of the experience is carefully crafted so that it feels like it's congruent. And so, you need to double down on what works and follow that energy that guides you while you’re doing that. You don't need a lot of money for it, but you do need to take some risks and feel like you're taking some.”
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