Dear Farillio member,
On 16th March 2021, you asked our fabulous expert Louis Grenier on the Go Far Fast Show:
“What’s the difference between marketing and PR – and which one is most valuable?”
And Louis said:
Be mighty always, Farillio
“PR is part of marketing, but marketing is a huge field. Marketing is not just advertising. Marketing is about understanding people, knowing where they hang out, engineering a product that fits them, making sure that you're being noticed and being trusted, and making sure that the experience is good from start to finish – even after the purchase. Marketing is a massive field and PR is a tiny aspect of this. The question doesn't make a lot of sense when you put it in this perspective, so it depends. PR is a very profitable channel for some companies whereas for others it doesn't matter whatsoever. You have roughly 19 channels to try and that's from a book called Traction. It's mostly written for startups but it's quite interesting for the fact that it gives you a list of channels, you can't really come up with more. I would challenge you to read it. My only caveat with this book is that it's still quite generic. For example, it would say that content marketing is a channel, but inside content marketing, you can do a YouTube show, a podcast, a newsletter, a blog. So, you will still need to dig one layer deeper I would say. Again, those answers would come from your understanding of how customers have heard of you. If all of your recent customers, that are very profitable for you and that you love to work with, say they found out about you from a newspaper article then you know what to do. If that doesn't seem to be the case then there's another channel for you.”
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