In this installment from our Covid-19 expert Q&A video series, we're joined by Helen Burness of Saltmarsh Marketing to talk about how small businesses can achieve social media magic, even in the current climate.
Jump straight to the answers you need...
00:00 - Introduction to achieving social media magic.
01:17 - Social media: why should we do it and what are the benefits?
06:14 - How does our choice of social media channels affect the way we communicate?
09:01 - What are some of the features and benefits of each of the main social media channels?
- 10:07 - LinkedIn
- 14:03 - Instagram
- 17:45 - Twitter
- 25:59 - Facebook
30:06 - What are the real measures of success?
48:21 - When do you know if your social media strategy is working?
50:52 - What are some the best tools to help manage social media?
52:25 - When shouldn't we rely on the scheduling toolsl?
55:49 - What are the limits of using images, quotes and logos without without permission?
59:23 - Brand profile and social selling beyond social media.
1:01:40 - Helen's top 5 tips for social media success.
Please note: The contents of this blog are not tailored business advice or legal advice. This is guidance and information, which we do our best to keep current, relevant and helpful. If you need business or legal advice, please use our Speak To An Adviser service or you can get in touch via our LiveChat
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