One of our core aims at Farillio is to make law more accessible and more affordable for SMEs. With that in mind, we present the following expert tutorial to discuss and guide you through each step of the trade mark registration process.
If you want to jump straight to the step-by-step walkthrough of the registration form, skip ahead to the Diving In chapter. However, we'd recommend watching all the videos in the series, as we cover all the essential info, including the benefits of a registered trade mark and tips to pin down a name that'll pass the registration process.
Welcome to the trade mark tutorial!
All of the materials in these videos can be found within your Farillo legal account, and you're welcome to play along wherever you are. Just pause and resume as and when you're ready to do so.
Joining Merlie today is Emma Reeve, a brand and trade mark expert from Stobbs IP. Emma has been advising us on our branding from the beginning... even before we were Farillio!
Farillio members may also know Emma and her colleagues, as they're our expert partners for branding and trade marks advice – and you can find their templates, guides and other videos across the platform.
Why register a trade mark?
Trade marks appear all over the place. From brand names, slogans, logos and designs. They're everywhere.
They help identify 'origin', so you can recognise your favourite brands and try to avoid the ones you may not like. Even something as simple as deciding between friends about which cafe to go to, it's often the brands and their names that are shaping that conversation.
So, there's huge emotional symbolism within a brand. Not only is it a mark of identity, but they can also really mean something and consumers attribute value to them.
That value is hugely important: it signifies quality, flavour and an emotional connection. And when you're just starting your business, it's that kind of brand association we all aspire to.
Registering a trade mark gives value
The interesting thing about trade marks, unlike other types of intellectual property (IP), is that they have to be registered if you want to have the best chance of making the most out of them.
In the UK, a registered trade mark is really important. While there's also such a thing as an unregistered right, a registered trade mark hands you the power and the confidence to enforce your exclusive rights and assert a monopoly over that IP.
Trade mark registration is one of the only IP rights that can last forever – although, they need to be renewed every ten years. They can also be renewed as and when your brands, logos, and other trademarkable IP evolve and adapt with the times.
Unregistered trade marks, by comparison, can only be enforced by proving your use over time. However, to prove that requires plenty of supporting material, sales receipts, turnover, invoices etc. And even then, there's no guarantee that with all that information, you'll be able to continue to use an unregistered trade mark indefinitely.
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