Application to subscribe for shares

What's an application to subscribe for shares, and when do you need it?

You can give this to investors wanting to subscribe for your first ever shares in your business. (Investors are only called 'subscribers' at this stage.) The application letter essentially records what they are willing to invest in your business in return for the shares you're offering them.

(Please note that this application is drafted for use by private limited companies and is not suitable for public or listed companies.)