Cookies policy for websites

Written with our partners at:Wilkes logo

What's a cookies policy, and when do you need it?

This is a standard website cookies policy and is it designed to sit alongside your website privacy notice and your website terms and conditions. This policy may be further updated to accommodate additional directions from the Information Commissioner’s Office (ICO) when these are available.

You should have a cookies policy that is fully accessible on your website, as well as the standard cookie pop-up notice on your front/landing page.

A cookie is a small text file which is placed onto a user’s computer (or other electronic device) when they access a website.

There are 4 different types of cookies:

  1. Strictly-necessary cookies (required for the website to run). These allow you to do things like log in securely

  2. Performance cookies (which measure how many visitors use our site, which pages they visit and how they interact with the site). These help us to improve our website.

  3. Functionality cookies (which remember specific visitor’s preferences for the way they use our site, e.g. language settings or font size).

  4. Targeting/advertising cookies (these collect information about individual visitors that enable us, or third parties, to provide relevant advertisements to those who have visited our site).

A website may use each type of them in order to:

  1. make the individual user’s online experience more efficient and enjoyable

  2. improve its services

  3. recognise a visitor whenever they visit this website and distinguish that visitor from other users of the site

  4. obtain information about a user’s preferences and their use of the site

  5. provide visitors with advertising which is tailored to their interests

  6. carry out research and data analysis to help the site-owners to improve their content and services and to better understand their customer preferences and interests.

Most web-sites do all of these things. They will also include a cookie pop-up notice that users will see when they first enter the site, which draws their attention to the fact that cookies are being used. By accepting this and continuing to browse the site, users are treated as having consented to the use of cookies as described above. If they do not consent, they may be given the option of turning off cookies, which may compromise their ability to interact fully with the site, or they may be requested to leave the site and not continue to interact with it.